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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters demand that you stop a specific action, often related to patent, trademark, or copyright issues. They typically assert that you're selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but mere communications. The next crucial step is to identify the sender: whether it’s from the rights holder or the brand in question, as this will influence your response.