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Sales forecasting is essential for predicting future sales revenue, relying on historical data, industry trends, and the current sales pipeline. It helps businesses estimate weekly, monthly, quarterly, and annual sales totals, determining their anticipated market share. The importance of sales forecasting lies in its ability to identify potential threats and fluctuations in demand, allowing companies to proactively address issues. By using suitable forecasting methods, businesses gain insights into their performance and market dynamics, enabling informed decision-making and better strategic planning. Overall, accurate sales forecasting provides a clearer picture of potential sales volume and aids in effective resource management.