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Sales forecasting is a prediction of future sales revenue, based on historical data, industry trends, and the current sales pipeline. It helps businesses estimate weekly, monthly, quarterly, and annual sales totals, determining the firm’s market share for a specified future. The importance of sales forecasting lies in its ability to identify potential threats and demand fluctuations, enabling companies to take timely action to mitigate risks. Key factors affecting sales forecasting include market conditions and internal data analysis. Accurate forecasting methods and tools can enhance the reliability of predictions, offering significant benefits for strategic planning and decision-making.