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Sales forecasting is a critical process for predicting future sales revenue based on historical data, industry trends, and the current sales pipeline. It helps businesses estimate weekly, monthly, quarterly, and annual sales totals and allows them to determine their market share for a specified future. The importance of sales forecasting lies in its ability to help companies identify potential threats and demand fluctuations, enabling timely adjustments. Effective forecasting methods and tools provide insights into market dynamics, facilitating better strategic planning and decision-making. Ultimately, accurate sales forecasts benefit businesses by enhancing their ability to prepare for and respond to market changes.