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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop specific actions, typically related to patent, trademark, or copyright infringement. They may claim you are selling a product without rights, using a confusingly similar brand name, or using copyrighted material illegally. Wright emphasizes that these letters are not legal opinions but simply communications from someone asserting their rights. He advises sellers to first analyze who the letter is from—whether it is from the rights holder or the brand itself—before taking further action.