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- Hey everyone, welcome to another day of CRO Unlocked. This is the last lesson in week two and technically the last lesson of the course. Im really happy that youve gone this far. If you miss any of the other previous lessons, you can find them all at NeilPatel.com/training and click on CRO Unlocked. Before we go over everything that we learned and some important lessons for you to take away, I want to first start off by reading this quote from Mark Zuckerberg, At any given point in time, there isnt just one version of Facebook running, there are probably 10,000. How are people connecting? How are people sharing? Do people have more friends in this version? Of course, business metrics. This is very important because if you want to really improve your numbers and your revenue, you got to continue test, whether its AB testing, or multi-variant tests, its super important. Jeff Bezos himself once said, If you double the number of experiments you do per year, youre going to