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the creative brief helps guide the creative development process it can be used for an individual marketing piece or for an entire campaign here are the key components we use here at Sun alter for our creative brief document project description background what we want the communication to do the target audience unique selling proposition or USP the support points the tone mandatory elements the deliverables the timeline and last but not least the budget so why do we do this one it gets the entire team on the same page as it relates to the objective and the messaging - it helps focus and direct the creative team when developing the work and three it limits the number of revisions which ends up shortening the development time so invest the time at the beginning of your next project to develop a creative brief
