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In this tutorial, Mel shares insights on signing social media management clients by creating an effective social media portfolio. She emphasizes the importance of standing out from typical proposals and introduces a free social media proposal template to assist viewers. Mel, who runs a successful social media agency, guides the audience on how to customize the template to increase client conversions. Before diving into the customization, she notes that the proposal is typically sent after a discovery call with potential clients, highlighting the importance of previous engagement in the proposal process.