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In this video tutorial, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan to bring a product to target customers through appropriate channels and should follow effective positioning and messaging. The strategy consists of three stages: pre-launch, launch, and post-launch. During the pre-launch, the focus is on building awareness and credibility by educating the target market, which helps in gathering a following for beta testing and spreading the word. The launch stage aims to drive user adoption by announcing the product across organic channels and using paid advertising to amplify the message. Finally, the post-launch stage focuses on optimizing and scaling the marketing channels for continued growth.
