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In this video, Eric Vorniczak teaches how to create effective design proposals that resonate with clients, whether you're a freelance graphic designer or a studio owner. He emphasizes understanding client expectations and structuring pricing and timelines to increase the likelihood of being hired. By adhering to industry best practices, you can significantly improve your success rate in converting leads into clients. Eric highlights the importance of having a proposal template that streamlines the process, reducing the time spent on proposals that don’t lead to business. He encourages viewers to subscribe for actionable tips on branding, strategy, and design.