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In this tutorial, Anna explains how to create an effective business proposal. She introduces the concept of a business proposal as a document offering services or products to potential clients. Building a proposal is likened to constructing a house, with three essential components: the "roof," which includes company information and qualifications to stand out from competitors; the "walls," demonstrating an understanding of the client's needs through research; and the "foundation," which comprises pricing and methodology for addressing the client's problem. Anna also shares strategies to encourage client acceptance and three tips from experienced software companies for closing deals more rapidly.
