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A press release is often included in book marketing packages to generate media attention for book launches. In this video, Julie from Book Launchers discusses the efficacy of press releases for authors. While they traditionally served as a key tool for capturing media interest in the 1990s, the relevance and usefulness of press releases in modern book marketing is questioned. Book Launchers specializes in helping authors write, publish, and promote nonfiction books to enhance their brand, grow their business, and increase revenue while retaining all rights and royalties. The video aims to clarify whether authors should still utilize press releases for their book launches.