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In this webinar, Gary Smith and customer Derek Davis from Gilbarco Vidaur discuss improving accuracy in sales forecasts within Salesforce. They highlight that many B2B companies, like their own, experience a sales cycle of two to three months. This raises concerns about the accuracy of current sales forecasts, particularly regarding deals in the prospecting stage of the sales process. Gary emphasizes that if the typical sales cycle is two to four months, it is unrealistic for prospecting deals to close within the current month when they are already deep into December. This situation underscores the need for better forecasting practices.