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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters demand that the recipient stop certain actions, typically related to patents, trademarks, or copyrights. They often allege that the recipient is selling products without rights, using a confusingly similar brand name, or infringing on copyrighted materials. Wright emphasizes that these letters are not legal opinions but communications from an individual or entity. The next step is to identify the sender: whether it’s from the rights holder or the brand itself, which is crucial for determining the appropriate response.
