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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. These letters demand that you stop certain actions—often related to patent, trademark, or copyright violations—such as selling products without rights or using confusingly similar brand names. Wright emphasizes that these letters are not legal opinions; they merely communicate demands from someone. The next step is to analyze the sender of the letter to determine if it is from the rights holder or the brand itself, which is crucial in deciding how to respond.