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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. He explains that such letters demand the recipient to stop certain actions, typically concerning patents, trademarks, or copyrights. These letters can claim that you are selling unauthorized products, using a brand name too similar to another, or violating copyright protections. Wright emphasizes that a cease and desist letter is not a legal opinion but merely a correspondence from someone. The next step is to identify the sender—whether it's from the rights holder or the brand itself.