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[Music] hi welcome to episode three of our seven part donation page best practice dos and donts today we probe the positive outcomes of promoting the payment options on your donation page the impact on increasing donations and the big bonus donor retention so hit the subscribe bell to stay with us for the full series or to catch up on what youve missed dont you love social science in 2010 a study found people experienced happy moods when they gave money away but only if they had a choice about how much to give lets make your donors happy donation tiers with brief descriptions of what the amounts will accomplish make the decision to donate way less overwhelming the opportunity to make an informed choice taps into our generosity gene and everyone benefits but no distractions please donor decisions are being made our first best practice tip for upping the average donation offer four to six suggested amount options then highlight your typical donation value as the default suggested am