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The webinar titled "Creating Accounting Service Packages and Pricing Options" focuses on one of the most challenging aspects of value pricing: developing appealing service packages that justify pricing for accountants. A significant struggle for many accountants is determining how to set prices that clients perceive as fair, especially when transitioning from hourly rates to fixed pricing models. The presenter highlights concerns about the adequacy of pricing relative to the risks involved. To engage the audience, a polling question is introduced to assess their progress in implementing value pricing, whether it has been successful, or if they still have work to do.