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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, which often arises for Amazon sellers. These letters typically demand that you cease certain activities related to patents, trademarks, or copyrights, suggesting you are selling a product without rights, using a confusingly similar brand name, or infringing upon copyrighted material. Wright emphasizes that a cease and desist letter is not a legal opinion but merely a communication from an individual or entity. The next step in handling such a letter is to identify its source—determine whether it comes from the rights holder or the brand in question.