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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop certain actions, often related to patent, trademark, or copyright issues, claiming you’re selling products without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but merely communications. The next step involves identifying the sender of the letter, determining whether it is from the rights holder or the brand itself, and understanding the implications of the demands made.