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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop a specific activity, often related to patent, trademark, or copyright issues. They may allege that you are selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that a cease and desist letter is simply that—a communication, not a legal opinion. The next critical step is to identify the sender: whether it is from the rights holder or the brand itself, which can impact your response strategy.