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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter at some point. Such letters demand that the recipient stop certain activities, often related to patent, trademark, or copyright violations. Common issues include selling products without rights, using confusingly similar brand names, or infringing on copyrighted material. Wright emphasizes that a cease and desist letter is not a legal opinion but merely a communication from someone, typically a rights holder or brand representative. Understanding the sender is a crucial step in addressing the letter properly.