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so promotion is literally the process of communicating messages to our customers getting information to our customers that we want them to know now when were trying to get communication to our customers one of the things were trying to achieve is to boost the branding of our product Im going to put a link up in the top hand corner to one of our videos on branding there so you can watch these back-to-back because they really are topics that go hand in hand with each other so when were trying to communicate messages to customers theres two different approaches that we might explore as one known as above-the-line methods of promotion theres another known as below-the-line methods of promotion as well and youll see from the diagram behind me there are far more methods of below-the-line promotions then there are above all try and destroy draw this distinction between the two for you first of all so above the line promotions involve making use of paid media outlets to communicate with