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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which is common for Amazon sellers. Such a letter typically demands that you stop certain actions, often related to patents, trademarks, or copyrights, stating you may be selling products unlawfully or using a confusingly similar brand name. Wright emphasizes that these letters are not legal opinions, but simply communications from another party. The next crucial step is to identify the sender—whether it’s from the rights holder or the brand itself. Understanding the context of the letter is key to determining how to respond effectively.