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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop a specific action, often related to patents, trademarks, or copyrights. They may claim you are selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but communications from individuals or entities. He notes the importance of identifying the sender, as it may be from the rights holder or the brand itself, which is crucial for determining the appropriate response.