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In this webinar, Gary Smith and customer Derek Davis discuss improving sales forecast accuracy in Salesforce.com, particularly for B2B companies. They address how a sales cycle of two to three months affects forecasting. In the current context of December, they emphasize the importance of scrutinizing deals in the prospecting stage, which is the first step in the sales process. Smith questions whether deals expected to close this month can realistically achieve closure given the sales cycle duration. The discussion highlights the need for critical analysis of sales stages to enhance forecast reliability.