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Sales forecasting involves predicting future sales revenue based on historical data, industry trends, and the current sales pipeline. It enables businesses to estimate sales totals weekly, monthly, quarterly, and annually, determining their market share within a specified future period. The importance of sales forecasting lies in its ability to help companies identify potential threats and demand fluctuations, allowing for timely mitigation. Accurate forecasting methods can guide businesses in understanding their performance and adapting strategies accordingly. Benefits of sales forecasting include improved planning, resource allocation, and the ability to respond proactively to market changes.