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In this video tutorial, Samuel from Entrepreneur Education discusses the importance of a marketing proposal or pitch when working with clients. He talks about the need to understand the client's goals, such as increasing customer base, and how marketing specialists can come up with creative strategies to achieve those goals. A marketing proposal is described as the foundation of a marketing plan, outlining what the specialist can bring to the table for the client. It is emphasized that securing the job with the client is the first step before developing a detailed marketing plan.