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welcome class today we are going to be talking about the executive summary which is an important component of a business plan in this lesson we will discuss what an executive summary is why it is important and how to write an effective one an executive summary is a brief summary of a business plan typically one to two pages in length it is usually the first section of the business plan and it provides an overview of the entire document it should include the most important information about the business such as the products or services offered target market Financial projections and management team the executive summary is important because it is often the only section of the business plan that a potential investor or lender will read it is their first impression of the business and it should be able to convey the key information about the business in a clear and concise way it should be able to grab the readers attention and make them want to read the rest of the business plan when w