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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop certain activities, often related to patents, trademarks, or copyrights. They typically claim that you are selling a product without the necessary rights, using a confusingly similar brand name, or infringing on copyrighted material. It is emphasized that these letters are not legal opinions, but rather communications from another party. The next important step is to identify the sender of the letter—whether it is from the rights holder or the brand itself.