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In this video, attorney Robert Wright explains how to respond to a cease and desist letter, a common occurrence for Amazon sellers. These letters demand that you stop certain actions, often related to patent, trademark, or copyright infringement, alleging that you are selling products without rights, using confusingly similar brand names, or misusing copyrighted material. He emphasizes that a cease and desist letter is not a legal opinion but merely a communication from someone claiming rights. The next step in handling such letters involves determining the sender's identity—whether it is from the actual rights holder or the brand in question.