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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters demand that the recipient stop specific actions, often related to issues concerning patents, trademarks, or copyrights. They typically assert that the seller lacks the rights to sell a product, is using a confusingly similar brand name, or has infringed on copyrighted material. Wright emphasizes that these letters are not legal opinions but mere communications from someone asserting a claim. The next step involves identifying the sender, whether it is from the rights holder or the brand itself.