What should be included in a sponsorship proposal?
It can be a visual presentation or a written document, however, any way you format your proposal, it should cover these key elements: The Event. When asking for money, its important to set the stage before jumping right in. Your Audience. Why Sponsor? Sponsorship Opportunities. 5 Testimonials / Social Proof. Next Steps.
What should I offer for sponsorship?
Some examples of sponsor ROI for an in person event might include: Logos on printed materials like programs, banners and signage. A booth space where to sell products or advertise services. Names read during announcements. Branded swag (pencils, sunglasses, magnets, etc) distributed in event bags. Logos on event t shirt.
How do I start a sponsorship request?
How to write a sponsorship letter for an event Understand the need. Research potential sponsors. Include an introduction. Explain the reason for the letter. Provide information about your audience. Explain the purpose of the event. Add a signature. Follow up with the recipients.
How do you write a sponsorship event proposal?
What should be in an event sponsorship proposal Your primary audience data online and off, including numbers from past events. A list of specific contributions (beyond just funding) that youre looking to obtain from sponsor relationships. A clear explanation of sponsorship benefits.
How do you start a sponsorship proposal?
The first section of your sponsorship proposal letter should introduce your event in detail, informing the prospect why its worth their time and money. Elaborate the basics about the event, including the number of attendees youve welcomed in the past and what you anticipate as some of this years highlights.
What are three types of information included in a sponsorship proposal?
The proposal typically includes information about the event, such as its purpose, target audience, number of attendees, number of other sponsors, date, and location, as well as the benefits that sponsors will receive in return for their support.
How long should a sponsorship proposal be?
Ensure your proposal is easy to read This is a matter of good document structure, avoiding the tendency to include too much information that may be unneeded, using 1 line spacing and the use of helpful features such as headings. The document may be 4-5 pages long with each page having a separate section.
What is the proper way to ask for sponsorship?
5 Tips on How to Ask For Sponsorship Know Your Audience. The first step in asking for sponsorship is to know your audience. Research sponsors. Source: Unsplash. Create a sponsorship proposal. Be prepared for rejection. Follow up with potential sponsors.
How do you pitch a sponsorship proposal?
The Elements of a Sponsorship Pitch Deck: Every sponsorship proposal should contain the same core sections including a property or event overview, audience insights, benefits of partnership, cost to partners, and some social proof in the form of case studies.
What elements are usually included in a sponsorship agreement?
That said, the basics of a sponsorship agreement often include: The date the parties enter into the agreement. The names and addresses of the sponsor and rights holder/property. The start and end date the agreement. Terms regarding the right of renewal/right of first refusal.
