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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop specific actions, often related to patents, trademarks, copyrights, or selling products without rights. These communications may claim you are using a brand name that is confusingly similar to another or have infringed on copyrighted material. Wright emphasizes that these letters are not legal opinions but merely communications from another party. The next step is to analyze the source of the letter: determining if it is from the rights holder or the brand involved.