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In this tutorial, private label law attorney Robert Wright discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters typically demand that the recipient stop certain actions, often related to issues of patents, trademarks, or copyrights. They may claim that you're selling products without the necessary rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that a cease and desist letter is just a communication and not a legal opinion. He encourages a careful analysis of the letter's sender to determine if it comes from the rights holder or the brand itself.