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greetings everyone my name is AJ zotola Im a partner with Venable uh Im in the IP transactions practice also one of its co-chairs and also a member of our advertising law practice uh were delighted to have you here today Im joined by my associate Channing Gatewood uh this is the Venable Outlaw webinar series our November Edition is going to be talking about the ins and outs of understanding data rights and advertising agreements weve got a fairly robust program for you and a lot to cover and so we will do our best to accommodate questions at the end if you have any like to add and please use the chat function but if we dont have time to get to them or to get to them all certainly well have an opportunity to follow up later so today in our agenda were going to be talking about data uh data primarily as an asset class uh we are going to address data and the advertising industry uh intellectual property categories meaning what types of the intellectual property protection is avail