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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters demand that you stop certain actions, typically related to disputes over patents, trademarks, or copyrights. They may claim that you're selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but rather formal communications. It’s important to consider who the letter is from, such as the rights holder or the brand itself, before taking further action.