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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop a specific action, often related to patents, trademarks, or copyrights, claiming you are selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but rather communications requesting action. The next important step is identifying the sender—whether it’s from the rights holder or the brand itself—to determine your response.