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I want to talk about our process and how we go about removing infringing sellers on Amazon now after after we have our you know client call we speak with them they tell us their register trademark they provide us with any test buys that they have and you know we formed the client attorney relationship the next thing to do is to begin drafting what we call a cease and desist letter basically were going to identify our legal basis as to why we believe that infringing seller should remove their items immediately and should never sell them ever again in the letter we include the register trademark relevant case law and you know it can be either if theyre selling counterfeit items we could include the materially different argument as I explained in one of my previous videos and sometimes we have clients that come to us and say you know why cant you just report them immediately because were not in the business of cutting sellers legs off we give everybody an opportunity to remove themsel
