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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. He explains that such letters demand the recipient to stop certain actions, often related to issues of patents, trademarks, or copyrights. These letters may assert that the recipient is selling unauthorized products, misusing brand names, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but communications from someone claiming a rights violation. The next step involves analyzing the source of the letter to determine if it is from the rights holder or the brand in question.