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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Cease and desist letters demand that you stop certain actions, often related to patents, trademarks, or copyrights. They typically claim that you're selling products without rights, using confusingly similar brand names, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but simply communications from individuals. The next step in addressing the letter involves identifying the sender, which may be the rights holder or the brand itself.