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In this video, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, particularly relevant for Amazon sellers. He explains that such letters demand recipients to stop certain actions, often related to patents, trademarks, or copyrights. These letters typically arise when someone claims you are selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that cease and desist letters are not legal opinions; they are merely communications. He prompts viewers to consider the sender of the letter, questioning if it comes from the rights holder or the brand itself.