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In this video from SEM Academy, the host discusses a concerning update from Google regarding automated recommendations in Google Ads. They emphasize that while automation is becoming increasingly integral to digital marketing, Google is limiting advertiser choices too much. The host points out the Recommendations Tab, which offers numerous suggestions for campaigns, including auto-application options. Although there was previously a $100 incentive for enabling automatic recommendations, the host strongly advises against this now more than ever. They express shock over a particular recommendation that was once considered safe, highlighting the ongoing complications and risks involved with Google's automated updates in advertising.
