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In this video tutorial, the host introduces three steps to help new business owners predict their sales forecast. The first step involves researching industry average conversion rates, which indicate how many potential customers typically make a purchase after engaging with the business's marketing efforts. For instance, a common conversion rate is 2%, meaning 2 out of every 100 viewers become buyers. The host emphasizes the importance of utilizing available online data to determine these rates, which can aid in estimating potential sales and the workload needed to achieve desired results. The video aims to equip viewers with essential tools for assessing the viability of their business ideas.