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Tracking results is one of the most important parts of managing an effective advertising campaign. It enables you to evaluate which media is most successful in meeting your campaign objectives. In this video well dive into different metrics for measuring ad campaign effectiveness. Lets get started. First, establish your KPIs. In order to gauge success, you need to know what you are trying to achieve. KPI, a key performance indicator, is a quantifiable measurement used to evaluate performance. In order to establish a KPI, youll need to determine what the overall objectives of your ad campaign are. What does a successful campaign mean to your company? It could be more online sales, more subscribers, web traffic or foot traffic, phone calls, appointments, applications, donations, increased revenue, or simply creating brand awareness. Each of your campaigns could serve a different purpose, so its important to outline what your specific objective is for each campaign. Once youve establ