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In this video tutorial, the speaker emphasizes the importance of having a Public Relations (PR) plan in place. They highlight that a PR plan helps in outlining the blueprint of your strategy, budgeting, and evaluation for a campaign, brand, or project. The speaker mentions seven steps to creating a PR plan and stresses the significance of planning ahead for success. Additionally, they mention the need for strategic thinking and evaluation at the end of the project. Stay tuned for more insights on putting together an effective PR plan.
