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The discussion revolves around the challenges of creating a data sharing contract that complies with the privacy laws of California, Colorado, Connecticut, Utah, and Virginia. The speaker acknowledges receiving numerous inquiries from advertising clients regarding compliance with these laws, which are set to take effect in the current year. They highlight the difficulty of harmonizing the five distinct state-level privacy regulations, noting that it requires navigating complex legal requirements. The speaker also references a multi-state privacy agreement from the Interactive Advertising Bureau as a potential resource or solution to address these compliance challenges.
