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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. This letter typically demands that you stop certain actions, often related to patents, trademarks, or copyrights. It may claim you're selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but mere communications from a party. The next important step is to identify the sender of the letter and whether it is from the actual rights holder or the brand itself, guiding how to approach your response.