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In this video, the presenter demonstrates how to create a web design proposal from scratch, using a template from their successful freelancing business. The tutorial covers the essential elements of an effective proposal, including what to include inside the document, the process of sending it, and obtaining a signature. For those wishing to build a proposal from the ground up, the steps include obtaining a clear client brief, drafting the proposal, sending it, and following up. Key questions for the client brief include understanding the client's business, target market, desired actions for website visitors, unique selling points, customer value, and current acquisition strategies.
