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In this video, the speaker demonstrates how to create a web design proposal using a proven template from their successful freelancing business. After downloading the Word template linked in the description, viewers will learn how to craft an effective proposal, including what to include, how to send it, and how to get it signed. The tutorial covers both using an existing proposal template and the steps for creating one from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. Key questions for the client brief involve understanding the client's business, target market, desired visitor actions, competitive advantages, customer value, and current acquisition methods.
